Scaling Google - Deepstash
The Startup Masterclass

Learn more about startup with this collection

How to start a successful business

How to build a strong team

How to market your business

The Startup Masterclass

Discover 160 similar ideas in

It takes just

25 mins to read

Scaling Google

When Eric Schmidt joined Google, they were at 150 employees. In some periods (2004–2005), he had tripled their employees; this is classic Blitzscaling.

The approach: It’s easy to double every year — you can imagine adding a person to each team, adding a country, adding a product line, etc.

It’s hard to quadruple. It’s difficult to even imagine what quadrupling looks like within an organization.


263 reads


How to hire the right people

How to hire the right people

There is a way to systematically hire people better than anyone else. Bob Taylor (founder of ARPANET) said to “sell the dream.”

Here is his approach:

  • He called people
  • Described what he wanted
  • They either got it and got incredibly excited or t...


186 reads


I have also noticed the greatest products are typically designed for the benefit of the people who are building them.

In Uber’s case, the original product was a private car sharing for a small set of people. Google was built for S...



204 reads

Hiring rules at Google in the early days

Hiring rules at Google in the early days

  • Stay away from "friends of friends". The constant problem was somebody was a good employee, had someone they had worked with, who was very loyal, but not from a great university, and did not have a high GPA.
  • Stay away from "glue people.” These glue ...


195 reads

The startup phase

The startup phase

  • During the early days, most startups are full of energy with no process. They use their sheer force and energy to figure stuff out.
  • Being at Google in the early days was like being in graduate school. There were so many interesting projects going on, but no deadline...


276 reads

When not to scale

When not to scale

An example of when not to scale was Google Wave. It was launched to great fanfare and a base of passionate users. The difficult part is you can’t tell if something is successful until 6 months after the initial wave of excitement.

Great products have this big fanfare, b...


217 reads

Failure of architecture

Failure of architecture

One major complaint is the teams who are doing the work with the products you see are far larger than they should be.

This is a failure of architecture — when you have this many programmers programming, it means they don’t have the right libraries, aka the problem hasn...


203 reads

Advice for entrepreneurs

  • The right founders. The founders have to be smart and good but more importantly the project they are working on needs to be their life's work.
  • You need to have some luck.
  • Be careful about how much margin you have. The ideal business is to have a business like Microsoft — a mo...


191 reads


No product scales before it works.



247 reads


I don’t agree that you should narrow your focus, you get the best outcome when you get the broadest appeal. (...) I’d be careful to conclude to just do a small thing. All success stems from doing one thing very well — then moving broader.



395 reads

"20% time"

The idea is you could ask your employees to work on the company for 80% of their time, and the other 20% of the time they could work on whatever they want.

If they are passionate about something, they could work on it as their 20% project. At Google, m...


286 reads

Believing you have a product that works before it works

  • This is an error especially made by non-technical people. They listen to the technical people who say it works and start to scale the organization before the product is working.
  • It’s best to think of this process as a very long and tight funnel. It t...


191 reads


2 people can go off and change the world. Every successful project I have worked on within Google over the past 40 years has started off with 2 people working on an idea together.



232 reads


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates