Cockroach

Cockroach companies aren’t glamorous, aspirational, or exciting. But they are great at surviving.

When you consider that more than 90% of entrepreneurial businesses tend to fail, aspiring to cockroach survival mode isn’t too bad. They’re the mainstay of the economy.

Cockroaches ideally aim for profitability right from the start and can slow down their pace if adversity hits. 

Examples: GitHub, Facebook and Google were once cockroach startups and became unicorns only after building a solid business, cockroach style.