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Unicorn

Unicorn

"Unicorn" is the term used in the venture capital industry to describe a startup company with a valuation of over $ 1 billion.

Example: CRED, Groww

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The White Elephant

The White Elephant

White elephant startups symbolise huge projects without a deeper economic meaning. A real example is a construction project that happens only for a major event such as sports events.

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What animal is your Startup?

What animal is your Startup?

This probably sounds quaint, but once upon a time, tech startups were called “startups.” Occasionally, venture capitalists called them “portfolio companies,” or customers called them “tech companies,” but “startup” was the main term.

In 2013, though, startups began their Animorphs journey.

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Cockroach

Cockroach

Cockroach companies aren’t glamorous, aspirational, or exciting. But they are great at surviving.

When you consider that more than 90% of entrepreneurial businesses tend to fail, aspiring to cockroach survival mode isn’t too bad. They’re the mainstay of the economy.

Cockroaches ideally aim for profitability right from the start and can slow down their pace if adversity hits. 

Examples: GitHub, Facebook and Google were once cockroach startups and became unicorns only after building a solid business, cockroach style.

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THE ZEBRA

THE ZEBRA

Zebra businesses have roots in their leaders’ personal experiences and visions.  Zebras fuse profit and purpose, shy away from venture funding and collaborate.

Zebra founders’ connection to their companies means they strive for capital efficiency and tend to avoid trading equity for venture funding.

Examples: Baremetrics, Zapier

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THE GAZELLE

THE GAZELLE

A gazelle is a company that had revenue of at least $1 million and then doubled its revenue in four years. Its growing by 20 per cent each year.

It was what unicorns used to be called before the term unicorn was coined.

Examples: Facebook, Apple, and Amazon would all have been initially seen as gazelles.

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Pig

Pig

Pigs are startups that take advantage of the fact that it has become relatively cheap and easy to make a web product. You can get the development work done at a modest price and even raise some initial capital.

Pigs aren’t building the company for long-term world domination—they’re aiming to sell it to a big corporate or a competitor at the right moment.

Apple and Google regularly shop for tasty pork among companies like this.

Examples: Snapchat buying Looksery. Facebook buying Masquerade

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Rhino

Rhino

Rhino startups aim to be both big and profitable. Rhinos as companies that have a valuation of $1bn on a price-to-earnings multiple, not on a revenue multiple. Rhinos are far rarer than unicorns.

Examples: Apple, Facebook, Google

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<p>A bear is a solitary, awkwa...

A bear is a solitary, awkward creature that values its independence and therefore doesn’t want to take VC money. The founders of these companies choose the bootstrapping route, which makes life harder for them. But if it pays off, they end up rich AND in control of their companies.

Examples:Tableau Software, Go-Pro, Mail chimp

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Phoenix

Phoenix

Phoenixes are companies that last more than a hundred years because they rise, fall, and then rise again. Companies that have managed to reinvent themselves as a third or fourth-generation youngster takes the helm.

Examples: Fiat, Otto Bock, GM

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The Camel

The Camel

Camels can survive in the “desert” of volatile, cash-strapped markets.

Camels charge for the value they create from the get-go. 

Survival, rather than fast growth, is the priority.

Examples: Qualtrics, GrubHub, Zoom

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CURATED BY

vixn

Avid Reader and Blogger

These ideas have been compiled to the simplest of understanding with relevant images and Examples of Companies that fit into the respective category of Animal Startup.

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