An estimated ~3-5% of the population experience aphantasia, and another 10-15% are believed to experience the opposite, hyperphantasia. 

Ed Catmull, co-founder of Pixar and former president of Walt Disney Animation Studios. Craig Venter, biologist who first sequenced the Human Genome. Blake Ross, creator of Mozilla Firefox. Glen Keane, Disney Animator and Creator of The Little Mermaid. Penn Jillette of Pen...

‘Imaginative’ means having or showing creativity or inventiveness. Creativity involves a whole network of brain activities from integrating past events and identities to thinking about the future and navigating different pathways toward desired goals to invent novel thin...

Aphantasia and hyperphantasia are relatively new scientific discoveries [2015], and these invisible differences in how we imagine impact our life, work, and well-being in so many different ways.

Many we’re just beginning to uncover! 

Aphantasia is a variation in human experience. It is not a disability, disorder, or defect .

Nor is it a barrier to success. 

Discovering you have aphantasia can lead to new insights into your unique way of thinking, insights that can greatly impact your life,...

Can you hear the horse neigh? Imagine what it would feel like to travel on horseback?

Imagination is a spectrum – and not just for our visual imagery but across all our senses! 

There exist remarkable, often unsuspected invisible differences

What do you “see ” in your mind?

• You might imagine a lifelike image of a horse in your mind, while your friend might only see a dim or vague one.

People with aphantasia don’t create any image...