Personalization at Scale
98% of marketers believe that personalization is an important part of their strategy, and 56% say it impacts their success.
One-to-one personalization is great, but it isn’t scalable. Ai helps you personalize at scale. It lets you reach your entire customer base with targeted content without needing to learn anything about each customer’s interests or preferences. You can create different segments based on data that could be combined across your company and then use those segments to create relevant messaging for each group. This allows you to take advantage of the benefits of personalization even if you don’t have the resources needed for one-to-one personalization.
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