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Understanding the concept of Metaverse
Personalization at Scale
98% of marketers believe that personalization is an important part of their strategy, and 56% say it impacts their success.
One-to-one personalization is great, but it isn’t scalable. Ai helps you personalize at scale. It lets you reach your entire customer base with targeted content without needing to learn anything about each customer’s interests or preferences. You can create different segments based on data that could be combined across your company and then use those segments to create relevant messaging for each group. This allows you to take advantage of the benefits of personalization even if you don’t have the resources needed for one-to-one personalization.
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Better Ability to Predict the Future
Predicting the future has always been a crapshoot for companies. That’s why marketing budgets are often so large: Companies are hedging their bets and throwing a lot of resources at the problem of figuring out what consumers want next. If a company can accurately predict people’s wants and needs,...
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29 reads
Building Better Customer Retention Strategies
By identifying who is most likely to churn at any given time, AI will help companies retain customers by identifying who is most likely to churn at any given time. It can predict a customer’s likelihood of leaving before they’ve indicated that they’re unhappy, allowing you to take action before i...
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48 reads
Multi-channel campaign optimization
We can now use predictive analytics and machine learning to optimize our multi-channel campaigns. AI can simultaneously analyze millions of data points to determine what content and me...
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29 reads
Real-time Targeting
Targeting customers with specific ads based on their location, gender, and age is nothing new. But what about if you could target them based on what they were searching for at that moment? That’s where real-time marketing comes in. Real-time marketing can help you reach your audience when they’re...
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Access to real-time analytics and insights
One of the most valuable aspects of AI for marketing is access to real-time analytics and insights. AI enables marketers to mine customer data in real-time and spot trends that would otherwise not be apparent. These allow you to see how your audience is interacting with your content daily. By cru...
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Micro-segmentation
Micro-segmentation divides a large, diverse group into smaller segments with similar needs, wants, and preferences. This allows you to target them with personalized messaging and offers.
With AI micro-segmentation technology, you can send highly relevant messages to your audience based on ...
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25 reads
Marketing without AI is like flirting with disaster
Marketing without AI is like flirting with disaster — It’s only a matter of time before a competitor moves past you to claim that top spot. Today’s marketing requires a combination of AI, data, and human ingenuity to maximize your company’s ROI.
The optimization, personalization, and innov...
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Performance and scale
- Each Frontend node handles 100k persistent connections. It handles only this many connections because the server is doing a lot of work processing multiple types of data (likes, comments, instant messaging etc.).
- Each Dispatcher can publish 5k events per seco...
Define exactly what goes into your daily process
It's easy to fall into the habit of doing something repeatedly without clarifying what the steps are. Explaining how to do things ensures tasks are done properly, and that no one has to spend time constantly re-teaching how to do something. Once the system is defined, it's possible to sta...
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