The pitfalls of uplifting an aesthetic in terms of exercise
- Online fitness is becoming more intertwined with performing pleasantness - and, by extension, being perceived as beautiful at all times.
- It could inspire some consumers to pursue healthier habits or to organize their days in a way that makes more sense for them. For others, aspirational content can exacerbate pre-existing insecurities.
- As more people post this type of content, it can become a convention. Those social codes can create unrealistic expectations and potentially cause people to think if their workout doesn’t fit into the bounds of that pattern, it’s not real.
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