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The pitfalls of uplifting an aesthetic in terms of exercise
- Online fitness is becoming more intertwined with performing pleasantness - and, by extension, being perceived as beautiful at all times.
- It could inspire some consumers to pursue healthier habits or to organize their days in a way that makes more sense for them. For others, aspirational content can exacerbate pre-existing insecurities.
- As more people post this type of content, it can become a convention. Those social codes can create unrealistic expectations and potentially cause people to think if their workout doesn’t fit into the bounds of that pattern, it’s not real.
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Achieving a certain body type
Much of the fitness content we consume online is about achieving a certain body type. This can be motivating, but for others, this can lead to problems like eating disorders.
It is okay to admire someone else's physique and to be motivated by their social media accounts, but this becomes problematic when someone thinks there is only one acceptable body type.
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