A vital prerequisite for innovation is discovery - making things known or visible.
Discovering profitable and scalable ideas is the goal of the Discovery Cycle.
ORCA summarizes the four stages of the Discovery Cycle:
1) Observation
2) Reflection
3) Conversation
4) Analysis
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There is no proven formula for success, but if businesses comprehend and implement these basics, they, too, may rekindle the spark of innovation.
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