Essentials of Innovation - Deepstash
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Discovery Cycle Evaluating Innovation

Discovery Cycle Evaluating Innovation

A vital prerequisite for innovation is discovery - making things known or visible.

Discovering profitable and scalable ideas is the goal of the Discovery Cycle.

ORCA summarizes the four stages of the Discovery Cycle:

1) Observation

2) Reflection

3) Conversation

4) Analysis


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1) Observation stage

1) Observation stage

Investigate anomalies, paradoxes, peripheral developments, and direct experiences to determine how the world is changing.


147 reads

2) Reflection

2) Reflection

This stage is best approached by zooming in and out, using a muse, suspending judgment, slowing down, identifying what's missing, and restructuring data to simplify patterns.


135 reads

3) Conversation

3) Conversation

Innovation is driven by people, so it is best to use contrasting views, set an agenda, frame the issues, and generate hypotheses at this stage.


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4) Analysis

4) Analysis

During the final stage of the Discovery Cycle, systematic evidence is gathered, data are categorized, naming is assigned, data analysis is completed, and hypotheses are proposed.


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The Essentials of Innovation

The Essentials of Innovation

Innovation is difficult for well-established companies.

Innovation is a complex, enterprise-wide undertaking that necessitates a set of cross-cutting techniques and procedures to structure, coordinate and promote it.

There is no proven formula for success, but if businesses internalize and apply these essentials, they will increase the probability that they might rekindle the flame of innovation.


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Management concepts explained like tweets.


There is no proven formula for success, but if businesses comprehend and implement these basics, they, too, may rekindle the spark of innovation.


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