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Really focussing on the core business is the most important requirement for startup success. Becoming an expert at fundraising should not be necessary.
Companies rarely fail because they didn't raise money - they fail because they didn't build something people wanted.
Tactics should not be ignored. However, a business isn't going to fail because it had poor tactics. A business with a great product will do fine with common tactics.
A successful business will have both great products and tactics. But it's 80/20, where the fundamentals of building something great is 80% and the tactics and metrics that drive another 20%.
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