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Business has become too data driven

https://medium.com/@edbyrne/business-has-become-too-data-driven-abad046e9222

medium.com

Business has become too data driven
I know this headline is going to get a chuckle around my office. A couple of weeks ago I was interviewed and the journalist started with "I believe you're the metrics and data driven guy here". I don't think that's the case, but perception is reality, so this opinion is likely to seem as a reversal on my part.

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The real focus

Really focussing on the core business is the most important requirement for startup success. Becoming an expert at fundraising should not be necessary.

Companies rarely fail because they didn't raise money - they fail because they didn't build something people wanted.

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Tactics are an optimization

Tactics should not be ignored. However, a business isn't going to fail because it had poor tactics. A business with a great product will do fine with common tactics.

A successful business will have both great products and tactics. But it's 80/20, where the fundamentals of building something great is 80% and the tactics and metrics that drive another 20%.

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