Aspiration and escapism: There may not be gardens or coffee machines in everyone's homes, but watching this content lets us escape into a different mindset and world.
Achievement: Once the viewers have completed these activities and followed the video instructions, they experience a sense of accomplishment. Moreover, when we feel in control of our tasks, despite so much uncertainty around us, it gives us a sense of satisfaction.
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One of the most profound changes has been a slower pace of life that is being embraced by many consumers. We have entered a new era of “slow living.”
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