The soothing videos that are captivating Gen Z
Curated from: thinkwithgoogle.com
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Slow Living Lifestyle
"Slow living is a lifestyle that emphasizes simplicity, mindfulness, and an appreciation of the natural world."
Slow living is a philosophy that focuses on the importance of minimizing one’s environmental impact. The term was first coined by Jackie Jarvis in his book "In Pursuit of Slow".
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What makes slow living appealing?
Aspiration and escapism: There may not be gardens or coffee machines in everyone's homes, but watching this content lets us escape into a different mindset and world.
Achievement: Once the viewers have completed these activities and followed the video instructions, they experience a sense of accomplishment. Moreover, when we feel in control of our tasks, despite so much uncertainty around us, it gives us a sense of satisfaction.
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Slow Living Consumer Trend
The trend of slowing down and doing things at a more leisurely pace is not new to history. It has been in the past and we can see it today.
The slow living trend is not just about the way people live their lives, but also about how they consume products.
Slow living can be seen as a reaction to the fast-paced society that most of us live in today. By adopting this lifestyle, consumers are able to take back control of their lives and enjoy things at a slower pace.
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Whisper videos
ASMR videos (aka whisper videos) are among one the most watched formats on YouTube.
These are soothing, often sedative videos that typically include placid sights and sounds.
The content often features people whispering or making soft sounds, which can help listeners relax and give them a gentle tingling sensation across their scalp and body.
Other popular forms of soothing content include nature films, cottagecore videos, and compilations of "oddly satisfying" clips.
YouTube has a huge library of soothing videos about faraway destinations, village lifestyles, and the natural world.
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CURATOR'S NOTE
One of the most profound changes has been a slower pace of life that is being embraced by many consumers. We have entered a new era of “slow living.”
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