8: The Law of Duality - Deepstash
8: The Law of Duality

8: The Law of Duality

Over time, every market descends into a two-horse race.

Consider McDonald's & Burger King and Nike & Adidas.

There will always be two brands competing for a category win. Companies that do not already dominate their industry should aspire to become number two if they want to be successful in the long term.

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Management concepts explained like tweets.

The book focuses on the fundamentals of marketing and how to avoid breaking these laws.

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The Law of Duality

In the long run, every market becomes a two-horse race.

A new category may have many rungs in the beginning. But, over time, the ladder has only two.

When you have a long view of marketing, the battle is often the struggle between two major players - the reliable br...

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