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The Era of Antisocial Social Media

Anti-Social Social Media

Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social places can be termed as digital campfires, and are mainly in the domains of private messaging, micro-communities and shared experiences.

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The Era of Antisocial Social Media

The Era of Antisocial Social Media

https://hbr.org/2020/02/the-era-of-antisocial-social-media

hbr.org

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Key Ideas

Anti-Social Social Media

Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social places can be termed as digital campfires, and are mainly in the domains of private messaging, micro-communities and shared experiences.

Private Messaging Campfire

Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.

Micro-Communities Campfire

Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.

Brands can tap into this by partnering with influencers who have the kind of demographic they are targeting.

Shared Experiences Campfire

This is where like-minded people are participating in an activity. Online multiplayer games like Fortnite have 200 million users, and teens spend many hours on it keeping up with virtual friends and attending virtual concerts and events within the platform. 

Brands can tap into these shared experience campfires by associating with and creating virtual activities that are related to the audience grouped together and participating actively due to their shared interest.

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Digital Depression And Social Media
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  • People increasingly are opting for digital detox many companies are looking into the problem of hate speech and...
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Just consuming specific content that feeds into your existing set of beliefs isn’t a healthy way to approach the online world, as it does not provide an authentic view.

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It dismantles self-esteem

Many times, we get intimidated by the seemingly perfect pictures that people upload on social media or by their so-called perfect dates and relationships.

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Fear of missing out

As our friends and family share pictures of all the good times they have on social media, we often end up feeling like we’re missing out on something important. 

This feeling is accompanied by social anxiety and low mood.

Sleep disruption

Social media keeps us awake, sometimes until late at night, causing us to have fewer hours of sleep.

Research indicates that people who have terrible sleeping cycles were 6% more likely to be depressed. 9% were more likely to be unhappy than those who had good sleeping habits.

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TikTok has stepped over the point between the familiar self-directed feed and experience based on algorithmic observation and inference. When you open the app, you don't see a feed of your friends, but a page called "For You" - It's an algorithmic feed based on videos you've interacted with or just watched.

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Limit your use of social media

Commit to not checking social media during meals with family and friends, and when playing with children or talking with a partner. 

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Have “detox” periods

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Publicly declare you are on a break. And delete the apps for your favorite social media services.

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Pay attention to how you use social media

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Social media

The rise of social media has meant that we as a global population are more connected than we have ever been in the history of time. 

...
Self-esteem

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Human connection

It’s so important for us to be able to communicate and forge personal connections with one another. However, it can be hard to do so when we’re glued to rectangular screens, becoming more acquainted with our friends’ digital facades than their real-life personas.

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Techno-maximalism

It promtes the basic idea that technological innovations can bring value and convenience into your life.

It just looks at the positives. And it's view is more is better than less, because more things that bring you benefits means more total benefits. 

Putting FOMO into perspective

If you want to maximize the amount of value you feel in your life, you want to put as much of your time and effort as possible into the small number of things to give you huge rewards. 

When you think about it that way, fear of missing out looks like, just mathematically speaking, a really bad strategy.