Quote by RAJIV BAJAJ - Deepstash

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In strategy, less is more. Narrow your focus. 



324 reads


Guerrilla Strategy

Guerrilla Strategy

A Guerrilla Strategy is when you attack a company with a lot of small attacks to push it out of its position in the market.

If a company has a niche then they use a guerrilla marketing strategy.

Example: Royal-Enfield in India makes powerful bikes tha...


330 reads

Generic Competitive Strategies

Generic Competitive Strategies

1) Cost leadership: The goal of reducing costs is to offer competitive prices and to make more money. High volume, low-profit margin.

2) Differentiation: Creating different products for different groups of people makes your company different from others. Th...


476 reads

Many Strategies Fail Because They’re Not Actually Strategies

Many Strategies Fail Because They’re Not Actually Strategies

A real strategy is a set of choices that define what the firm is going to do and what it's not going to do. Many so-called strategies are actually goals, and others may be a couple of the firm's priorities, but they do not form a coherent strategy when considered in conjunction.


549 reads

Minimalism in Business Strategies

Minimalism in Business Strategies

37signals (now Basecamp) has been doing well because they have been careful not to grow too fast. If they had expanded, they would have had to deal with more people and more bureaucracy, which would have made it harder to get things done.

Jason Frie...


286 reads

Two Strategic Choices

Two Strategic Choices

There are two types of strategic choices: 

1) Business-level strategies help a company become more successful in a specific market or industry. 

2) Corporate-level strategies help a company become more successful by operating in multiple markets or in...


626 reads

Brandwashing Strategy

Brandwashing Strategy

Brand-washing is a marketing strategy that makes a company's products and services more appealing to consumers by making them seem more connected to the customer.

Example: the smacking sound we hear when unscrewing certain jars and containers has been patented.


313 reads

Types of Strategies

Types of Strategies

  1. Blue Ocean Strategy
  2. Michael Porter's Generic Competitive Strategies
  3. Differentiation Strategy
  4. Defensive Strategy
  5. Offensive Strategy
  6. Flanking Strategy


636 reads

Blue Ocean Strategy

Blue Ocean Strategy

A Blue Ocean Strategy is when you don't compete with others in the same market, but in a new market where there are no competitors. This was developed by W. Chan Kim and Renée Mauborgne. The idea is that it's better to create new customers than to compete with ex...


507 reads

Defensive Strategy

Defensive Strategy

Defensive strategies are tools that help companies protect themselves from attacks by a competitor.

A market leader has to only defend the position by simply raising the bar. 

Example: Coca-Cola is the market leader, so it just has to raise the bar to stay ahead.


382 reads

Offensive Strategy

Offensive Strategy

An offensive strategy is when a business takes certain steps against the market leader to get ahead and become more competitive.

A market challenger has to adopt an offensive strategy by doing the opposite of the leader.

Example: Bajaj Auto couldn't ...


308 reads

6 Ps of Strategic Thinking

6 Ps of Strategic Thinking

1) Plan: Start with a goal in mind, and design a plan tailored to help you achieve it.

2) Ploy: Figure out what tactics you can use to deal with competitors or others in your company.

3) Pattern: See if you can identify any patterns i...


247 reads

Five Questions to Develop Winning Strategy

Five Questions to Develop Winning Strategy

  1. What is our winning aspiration?
  2. Where will we play?
  3. How will we win?
  4. What capabilities must we have in place to win?
  5. What management systems are required to support our choices?


303 reads

7 lessons to be learned from Apple's successful business strategy

7 lessons to be learned from Apple's successful business strategy

1) Build the products you want to own.

2) Don't apologize for charging what you're worth.

3) Cut the clutter.

4) You can't be everything to everyone.

5) Control your distribution.

6) Create a feeling, not a product.

7) Account for all aspects of your product.


316 reads

Differentiation Strategy

Differentiation Strategy

Differentiation strategy is when a company creates unique products that are different from their competitors. This makes customers more likely to accept higher prices, which means the company makes more money.

Bajaj Auto chose a differentiation strategy as ...


386 reads

Flanking Strategy

Flanking Strategy

Flanking strategy is when a company attacks from the side.

In some markets, there are leaders and also someone who is the opposite of the leader. In this case, companies can use a flanking strategy.

Companies think that if they make a better product, consumers will buy it. B...


317 reads

What is Strategy?

What is Strategy?

A business strategy is a plan that tells your company how to achieve a competitive advantage.

Sun Tzu's book on strategy, The Art of War, is one of the earliest examples of strategic thinking.

Tactics are the means you use to put your strategy into ac...


770 reads




Management concepts explained like tweets.

Over the years, I learned a great deal about strategy, and I've distilled it into an easily understandable guide for you.

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The ONE Thing

The ONE Thing

  • It’s realizing that extraordinary results are directly determined by how narrow you can make your focus.
  • You need to be doing fewer things for more effect instead of doing more things with side effects.

Concentrate On Smaller Areas

When your efforts are diffused over a wide area, they won’t have much of an impact.

Focus on smaller areas, and your efforts will be felt more fully. It could take time for change to happen, but keep that focus narrow.

The in between times

When you move from one activity to the next, bring your focus to your breath, or focus on one of your senses.

Anytime you feel frustrated or confused, narrow your focus and return awareness to your breath.


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