Functional Fixedness: using an object only for... - Deepstash

Functional Fixedness: using an object only for the way it traditionally should be used.

Self-licensing: increased self-confidence makes an individual more likely to engage in undesirable behavior because they believe there are no consequences.

Just-World Hypothesis: thinking that the world is fair and that everyone gets what is coming to them. People who do good things will be rewarded and people who do bad things will be punished.

Authority Bias: we value the opinion of an authoritarian, people follow authorities rather quickly.

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prince_rahul

"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."

A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...

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