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IKEA Effect: we place more value on products that we have helped create.
Zero-Risk Bias: we prefer to reduce risk on subcomponents than remove a greater amount of risk over the whole.
Processing Difficulty Effect: we remember information better when we have to put in work to understand it.
Endowment Effect: we are more likely to keep something we already have than we would be to get the same thing if we didn’t already have it.
Backfire Effect: if we reject evidence that goes against what we believe then we will believe even more strongly in what we already believe.
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Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
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Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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Other curated ideas on this topic:
We have a tendency to confirm what we already believe.
Therefore, we often focus on finding confirming evidence only, even though seeking evidence that will say otherwise is equally important.
This is dangerous for us, especially if what we believe is not a factual truth.
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