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Serial Recall Effect: our ability to recall items or events in order.
Misinformation Effect: our ability to adjust memories of events after hearing information after the event has occurred.
Peak-end Rule: the value we place on a memory is not determined by the average of that event, but is determined by its peak and end.
Levels-of-Processing Effect: the better we analyze something and the more energy we put into the information the better we remember it.
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Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
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Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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The best piece of advice in order to make sure that your life is on the right track is by remembering that we were born with a limited number of days, and with each passing day, the memories we carry will not be perfect.
The two things our brains remember about an event are:
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