The Vertical Stack - Deepstash
Harnessing Blockchain Technology

Learn more about cybersecurity with this collection

Understanding the basics of blockchain technology

The benefits and challenges of using blockchain

The future of blockchain technology

Harnessing Blockchain Technology

Discover 57 similar ideas in

It takes just

8 mins to read

The Vertical Stack

The Vertical Stack

If you want to understand the power dynamics between different platforms, aggregators and other players in a tech ecosystem, it’s better to look at them as a vertical stack with different layers.

On each layer of the stack, companies are trying to create value and to capture value. The lowest layers of the stack are typically the most powerful. If you are able to take control of a layer, you can dictate the terms of most of the value creation and value capture that is happening in the layers above you.


10 reads


The Identity Layer

The Identity Layer

But what if the end of the stack isn’t an interface? What if the lowest possible layer in the stack is actually the user itself?

Identity is a crucial component of almost every single layer in the stack. Every network is just a collection of nodes and if you want to build c...


13 reads

Types of Network Effect

There are several types of network effect that should be properly understood:

  • Direct network effects: they occur when the number of users has a direct impact on the value of a product.
  • Indirect network effects: they occur in two-sided (or multi...


15 reads

Switching and Multihoming Costs

Switching costs describe how difficult or expensive it is for a user to switch from one product to another.

Multihoming costs explain how easy or likely it is to use multiple competing networks simultaneously.

In general, the higher t...


16 reads

The Power of the Network Effect

A good part of the most successful companies leverage the power of the network effect as their competitive advantage.

Network effects occur when the value of a product or service is subject to the number of users. A positive network effect ...


26 reads

What Differentiates the World's Most Successful Companies?

The world’s most successful companies all exhibit some form of structural competitive advantage: A defensibility mechanism that protects their margins and profits from competitors over long periods of time.


46 reads

Atom-based Network Effect Businesses

Telephone and railroads companies are more defensible than companies such as Facebook and Google because their business mainly relies on atoms instead of bits.

In contrast to bits, atoms have marginal costs. You can copy and paste a piece...


11 reads

What Companies Do?

As a result of the vertical stack, companies are trying to:

  1. Create layers on top of their business (everyone wants to be a platform)
  2. Move down the stack to get closer to the base layer (to increase defensibility)


9 reads

The Base Layer

The Base Layer

The base layer is the final interface between the stack and the end user – which is typically an operating system tied to a piece of hardware.


10 reads

The Idea of Value Chains

Value chains are horizontal visualizations of all the value-adding business activities involved in creating a product or service from start to finish.

Value chains are great to analyze traditional businesses and industries but they are not a very us...


13 reads




Software engineer by 🌞 and sleepyhead by 🌑. Software architecture. Distributed systems. Personal productivity. Cats.

We all know that, the more a product is used, the more it will be used. The problem is that, our understanding of this phenomenon is quite limited. What if we tried to better understand the dynamics behind it? This article is a great read for anyone that would like more insights on this interesting topic.

Related collections

More like this

The Vertical Relationship

The vertical relationship serves marvelously to help capture the reader's attention. It permits you to set up a question/answer dialogue that will pull him with great interest through your reasoning.

What you put into each box in the pyranmi...

Full Stack Digital Marketer

Full Stack Digital Marketer

We are in a world where being technology-savvy is the new currency.

More and more jobs are opening and depending on your skill set, is how companies value you.

The Information Technology age gave birth to a different working class, one of which leans...

Pros and Cons of hiring a Full Stack Digital Marketer

Not mastering a specific skill will make you lag in different fields, we are not created "MULTI TASKER", but the good thing is HUMANS ADAPT.

Also, being overwhelmed with different tasks can result in burnout, a car with a lot of loads overheats on a sunny day, right? 

But on the brigh...


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates