A zebra company is both black and white - it is both profitable and works to improve society. In this way, zebra companies are defined as having a “double bottom line.” This business model is framed as an alternative to the disrupting and profit-focused unicorn model.
There is also a play on words in that zebras are known to move in groups, and zebra companies are characterized as mutualistic, tending to band together to support and preserve each other. Rather than butting heads and having a 100% competitive relationship, zebra companies cooperate so that their individual inputs come together
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Essential product management skills
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