1. Persuasion is not coercion.
Persuasion is not coercion. It is also not an attempt to defeat your intellectual opponent with facts or moral superiority, nor is it a debate with a winner or a loser. Persuasion is leading a person along in stages, helping them to better understand their own thinking and how it could align with the message at hand. You can’t persuade another person to change their mind if that person doesn’t want to do so, and the techniques that work the best focus on a person’s motivations more than their conclusions. In many ways, persuasion is mostly encouraging people to realize that change is possible.
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How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
nextbigideaclub.com
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IDEAS CURATED BY
How Minds Change (the process)
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