Case Study of Research with stakeholders' buy-in - Deepstash
Case Study of Research with stakeholders' buy-in

Case Study of Research with stakeholders' buy-in

Let's say we want to understand about why people stick to offline shopping.

We as a design researchers with the stakeholders came to the stores/buyer houses, doing diary study to research the experience.

From the trivia things like how far the store is from buyer's house, even the complex one like how buyers make their routes from the time they enter the store until they leave.

By the time we finished the research, we can collab with the stakeholders not only from our perspective but also from theirs. Example: suggestion for acquisition strategy.

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These are notes and ideas I gathered during the product design conference by Tokopedia, Humanizing Design at Scale. It's not self-explanatory that much, and I'm sorry for that. You could just reach me out to ask anything.

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