Product Design Conference: Humanizing Design at Scale

• Communicate and align
• Focus on delivering values
• Collab! Be their (stakeholders) partners
• Present data/guideline

By involving stakeholders, they can be more empathetic with the users, not just caring about the business.

Example: In the research plan process, you can ask stakeholders to match it with their expectations.

Research insights determine how well the stakeholders engaged in the research process.

Let's say we want to understand about why people stick to offline shopping.

We as a design researchers with the stakeholders came to the stores/buyer houses, doing diary study to research the experience.

From the trivia things like how far the store is from buyer's house, even the complex one like how buyers make their routes from the time they enter the store until they leave.

By the time we finished the research, we can collab with the stakeholders not only from our perspective but also from theirs. Example: suggestion for acquisition strategy.

What if we create an online shopping experience that does not do shopping alone but as a group? Inspired by family shopping in the offline store.

People can add items to the same cart and let one person checkout/pay.

Maybe a family wants to do monthly shopping? The parents will be the pay-ers.

Maybe a group of gen-z want to do a party, one requests to buy this, the other ones do for other things, and then someone will pay for the sake of efficient time.

• Clarify your objectives
• Identify insights gaps and limitations
• Revisit your research
• Involves your stakeholder
• Classify the insights