<ul><li>What are the distinct activities, behaviors, and emotions you’re looking to research? (ex: buying new equipment for a gaming computer)</li><li>Write down a setting or situation where you might observe this activity, behavior, or emotion. it could be similar/parallel activities. (ex: getting a new sword/custom for your character)</li><li>Do many observations by doing many visits, could be online or offline.</li><li>When you make your visit, pay close attention to what it is you’re seeking to understand, but remain open to all kinds of other inspiration.</li></ul>

Analogous Inspiration

Think outside of the box (but with similar context).

Design Kit is IDEO.org's platform to learn human-centered design, a creative approach to solving the world's most difficult problems.

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Personal Development

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Problem Solving

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Teamwork

creativity

Creativity

Design Kit

<ul><li>Fun user experience</li><li>Motivate the user to finish the task</li></ul>When we decided to include a game inside the e-commerce, the design team will draw sketches like a game designer, wider scope, right?This made product designers at least know how to draw even just a little bit, it might be an additional skill, but for me, I think it's a kinda-must-to-have.

Gamification

To be honest, I forgot what was this note about, but from my remembers.It's about filtering the work you do, setting a standard and guidelines that will help you collaborate with others, and not letting everyone explore too much, instead, align them.

Setting Standard and Guidelines

<ul><li>Communicate and align</li><li>Focus on delivering values</li><li>Collab! Be their (stakeholders) partners</li><li>Present data/guideline</li></ul>

How to balance Business and Design

By involving stakeholders, they can be more empathetic with the users, not just caring about the business.Example: In the research plan process, you can ask stakeholders to match it with their expectations.Research insights determine how well the stakeholders engaged in the research process.

Involve stakeholders in every design (research) process

Let's say we want to understand about why people stick to offline shopping.We as a design researchers with the stakeholders came to the stores/buyer houses, doing diary study to research the experience.From the trivia things like how far the store is from buyer's house, even the complex one like how buyers make their routes from the time they enter the store until they leave.By the time we finished the research, we can collab with the stakeholders not only from our perspective but also from theirs. Example: suggestion for acquisition strategy.

Case Study of Research with stakeholders' buy-in

Competitive Analysis does not give us the user perspective.

Co-Creation. Basically, we guide users to pretend to be a designer and then doing design process together.

Co-Creation

What if we create an online shopping experience that does not do shopping alone but as a group? Inspired by family shopping in the offline store.People can add items to the same cart and let one person checkout/pay.Maybe a family wants to do monthly shopping? The parents will be the pay-ers.Maybe a group of gen-z want to do a party, one requests to buy this, the other ones do for other things, and then someone will pay for the sake of efficient time.

Crazy Idea

<ul><li>Clarify your objectives</li><li>Identify insights gaps and limitations</li><li>Revisit your research</li><li>Involves your stakeholder</li><li>Classify the insights</li></ul>

Creative Research

These are notes and ideas I gathered during the product design conference by Tokopedia, Humanizing Design at Scale. It's not self-explanatory that much, and I'm sorry for that. You could just reach me out to ask anything.

👀 Watching Product Design Conference by Tokopedia

business

Business

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Product & Design

Product Design Conference: Humanizing Design at Scale

<ul><li>Remember & Store</li><li>Meaning</li><li>Act & Decide</li><li>Filter & Select</li></ul>see each of them here: <a href="https://upload.wikimedia.org/wikipedia/commons/6/65/Cognitive_bias_codex_en.svg">Wikipedia</a>

Cognitive bias category

ImplicitUsing the cognitive bias because they understand the common concept (unconsciously applied). ExplicitUsing the cognitive bias with the ability to present the theory and decisions of cognitive bias that is being used.

2 Types of Designer

<ul><li>Task - what is the specific task you want the user to do?</li><li>Future - Define the objectives and signals</li><li>Identify - what is the problem and what are cognitive biases that are causing/relate to the problem?</li><li>Find out - cognitive biases that can be used (helper) and needed to avoid (trouble maker)</li><li>Design - brainstorming and finding solutions</li></ul>

Framework to apply cognitive bias.

It states that making buttons bigger can generate better success-click.There's a concept rely on this:To achieve the intended impact/vision/goals, what aspect can we "change"?

Digging through Fitt's Law

Additionally, you can understand these concepts:<ul><li>Know user goals/objectives/problems</li><li>How the current problem relates to cognitive bias?</li><li>What cognitive biases are the trouble marker?</li><li>What cognitive biases could be the helper?</li><li>How might we improve the experiences based on previous understandings?</li><li>Validate - Does the solution works better?</li></ul>

Additional concept of applying the cognitive biases

It helps us apply cognitive biases as one of the ways to solve problems.

Design Chit-Chat kali ini membahas tentang bagaimana menyelesaikan masalah desain menggunakan lensa sains dan psikologi, bersama Rizki Mardita, Senior Product Design Lead dari Tokopedia. Design Chit-Chat adalah talkshow online yang dipandu oleh Borrys Hasian (@borryshasian), membahas seputar desain, inovasi, dan leadership.

Understand yourself and those around you.

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Psychology

Design Chit-Chat kali ini membahas tentang bagaimana menyelesaikan masalah desain menggunakan lensa sains dan psikologi, bersama Rizki Mardita, Senior Product Design Lead dari Tokopedia.

Design Chit-Chat adalah talkshow online yang dipandu oleh Borrys Hasian (@borryshasian), membahas seputar desain, inovasi, dan leadership.

Design Chit-Chat is a talkshow hosted by Borrys Hasian, an 🇮🇩 Product Designer based in 🇦🇪 Dubai. He’s an expert in Design Sprint, and he has designed successful & award-winning apps used by millions of people.

Borrys Hasian has 20+ years of experience, including Design Leadership role at two Decacorns in Southeast Asia. Borrys was the first Indonesian to become a Google Expert in Product Design, mentoring startups from around the world in Silicon Valley, US. He studied Urban Planning and Telecommunication Engineering, spent a few years as Lead Mobile Software Engineer, before shifted to Product Design. Currently he’s the Head of Design at PureSquare, Dubai.

Borrys Hasian talks (mostly) about Design, Leadership, Career, and Innovation.


Design Chit-Chat with Borrys Hasian

Menyelesaikan masalah desain menggunakan lensa sains dan psikologi, Rizki Mardita, Tokopedia

Cognitive Bias for a better User Experience

The chance is brand colors are chosen based on what looks most appealing on a logo, it doesn't consider UX that much. It's okay to pair the brand colors with other ones that have good UX aspects (contrast, accessibility, etc.), but make sure it still supports the aesthetic of your product.

You don't have to use Brand color for a button

Not every goddamn element in your app/website need to have brand colors in it.

Many apps use their brand color on their call-to-action buttons. Doing this may seem like a harmless act of branding, but it can actually hurt the user experience. Brand-colored buttons can lead to…

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Marketing & Sales

Color for a button

We start designing with the smaller screen because we want to see how our design would display in a small viewport. How it would be implemented on various screens?it will adjust. communicate the device resolution & PPI. additionally, use grid.

Which frame should we choose for UI Design?

it helps me in the future as a mindset for designing mobile app or website.

Design Kit

Product Design Conference: Humanizing Design at Scale

Cognitive Bias for a better User Experience

Color for a button

Which frame should we choose for UI Design

Idham