Creative Research
- Clarify your objectives
- Identify insights gaps and limitations
- Revisit your research
- Involves your stakeholder
- Classify the insights
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These are notes and ideas I gathered during the product design conference by Tokopedia, Humanizing Design at Scale. It's not self-explanatory that much, and I'm sorry for that. You could just reach me out to ask anything.
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User Research Note Taking
User research note taking is the process of recording information while conducting user research studies such as customer interviews, usability tests, stakeholder interviews, ethnographic studies, contextual inquiries, etc.
It’s important to take notes during user research sessions becaus...
Research planning: Review previous research
The 'literature review' section in academic research demonstrated that researchers have thoroughly and systematically reviewed relevant findings of previous studies on the topic.
- Your research project should include something similar to a 'literature review.'
- Wr...
Research And Testing
Once you have articulated the “why” behind your organization’s brand refresh, qualitative and quantitative insights gathered through research and testing are integral to ensure authenticity and resonance with your key audiences.
Be intentional with the research and testing you underta...
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