FINDING YOUR SECRET KEY

Marketers often use stories to get attention and influence behavior. As a professional corporate marketer myself for more than a decade, I’ve discovered that by tapping into the story of your work, you can shift behavior and identify critical next steps to move stagnant projects forward. If you’ve ever been particularly unmotivated by a certain task, are struggling to get your team on the same page, or are just feeling stuck all around, use these storytelling fundamentals to get moving again.  3Ps