Different types of "shopaholics"
MORE IDEAS FROM THE ARTICLE
Up to 6% of the population suffers from shopping compulsion or addiction.
When you consider a new purchase, you're anticipating a reward.
Once the purchase is made, the reward pathway of your brain lights up, and dopamine floods your system. Once it wears off, you crave it again. That is why it makes sense that we shop for celebrating and for feeling good.
Shopping can be socially acceptable because consumerism is continually pushed on us in the forms of posters, adverts, and signs.
Shopping is also a way of life: You need food and clothing from stores. Even if you try to stop compulsive buying by avoiding the stores in person, there is still a world of online shopping.
Compulsive shopping is when chronic, repetitive buying habits have serious consequences and become a disorder, similar to drug addiction. Conscious spending is one of ways we can overcome this emotional need to buy stuff.
An inability to handle money effectively and lack of impulse control makes us spend like crazy. Our emotions take over and we feel comfort in spending, and we unconsciously spend on stuff we don’t need, creating a vicious circle of debt followed by further compulsive spending.
Our brains compute 3 things about reward: how much will we get, how soon will we get it, and how certain are we that we will in fact get it.
And it’s when the probability of a reward hovers at around 50% that dopamine flow is maximal. When the probability of getting it is as high as the probability of not getting it — the point of maximum uncertainty. That’s what turns us on the most.
❤️ Brainstash Inc.