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Lola F.

@lolaf237

A neurological explanation

Up to 6% of the population suffers from shopping compulsion or addiction.

When you consider a new purchase, you're anticipating a reward.
Once the purchase is made, the reward pathway of your brain lights up, and dopamine floods your system. Once it wears off, you crave it again. That is why it makes sense that we shop for celebrating and for feeling good.

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The psychology of shopping addiction

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