Tati Westbrook, a.k.a. @glamlifeguru, has 1.2 million Instagram followers and 3.9 million YouTube subscribers. Her rabid fan base tunes in for her beauty product reviews, hauls, and tutorials. For weeks she'd been teasing the launch of her own product line, which most of her fans assumed would be skin care or makeup.
Although beauty supplements were a small part of the beauty industry previously, they are now becoming increasingly popular. The global beauty supplement market is growing rapidly and is expected to reach $6.8 billion by the end of 2024.
A survey of buyers revealed that supplement brands, not skin care or makeup brands, are most likely to be picked up by retailers, as
Millions of people swear by vitamin supplements. But many are wasting their time and some could even be harming themselves, argues Dr Chris van Tulleken. In November 1912 a party of three men and 16 dogs set out from a remote base in eastern Antarctica to explore a series of crevasses many hundreds of miles away.
Image: Thinkstock The widespread belief that most dietary supplements are effective and safe simply isn't true. A few supplements show limited, possible benefits for people with heart disease. But some popular ones don't-and others may be dangerous. Every day, about half of all American adults swallow a dietary supplement-a vitamin, mineral, herb, amino acid, or other substance.
Because of the potential risks and unclear benefits of supplements, most doctors advise against them. However, doctors often recommend specific vitamin and mineral supplements to their patients, such as calcium and vitamin D to prevent osteoporosis and iron for people with iron deficiency.