Patterns In Randomness - Deepstash

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When to Trust Your Gut

Patterns In Randomness

Our gut instinct or intuition can come in many forms, like detecting patterns in places where other people only see randomness or having a sudden flash of brilliance which goes against the grain but feels right.

Gathering enough data to make a rational decision also takes up a lot of time, and in today's fast-paced world, by the time one procures all data, the decision becomes antiquated.

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Intuition as a tool

Emotions and intuition are not fallible tools that always need to be ignored or even corrected by rational faculties,.

Intuition is the result of a lot of processing that happens in the brain...

Predictive processing framework

Research suggests that the brain is a large predictive machine, constantly comparing incoming sensory information and current experiences against stored knowledge and memories of previous experiences, and predicting what will come next. This is described in what scientists call the “predictive processing framework”.

This ensures that the brain is always as prepared to deal with the current situation as optimally as possible.

The two thinking styles
Intuitive thinking is described as automatic, fast, and subconscious. Analytic thinking, on the other hand, is slow, logical, conscious and deliberate. Analytic and intuitive thinking are not opposites. They are complementary and can work in concert.

Even groundbreaking scientific research may start with intuitive knowledge that enables scientists to formulate innovative ideas and hypotheses, which later can be validated through rigorous testing and analysis.

Understanding morality

Psychologists do not understand human moral behavior, because it seldom makes any logical sense.

Using moral philosophy and psychology, biology, economics, mathematics, and computer science, ...

Our default mode

Through a series of experiments, it was discovered that despite the temptation to be selfish, most people show selflessness.

This is particularly true when subjects were forced to make their decision under time pressure; people are prone to cooperation when they rely more on intuition.

Creating quantitative models

Most of the psychological theories are verbal, but words can be imprecise. If "cooperation is intuitive", it needs to state when. And what does "intuitive" mean?

In order to solve this, computer simulations of society were developed.

How we make decisions
How we make decisions

New studies examined the relationship between how people make decisions - if they make it rationally or emotionally - and how determined they are to defend that choice.

They found t...

Implications of emotional decision-making
  • For marketers: Drawing out a decision based on feelings could encourage a stronger allegiance among consumers. This could be achieved through subtle tactics like visuals instead of words, or colors instead of gray-scale.

  • For consumers: Choices that need steadfast commitment should be made with emotion instead of weighing up pros and cons. Choices that need frequent consideration should be made rationally.