When to Trust Your Gut
Our gut instinct or intuition can come in many forms, like detecting patterns in places where other people only see randomness or having a sudden flash of brilliance which goes against the grain but feels right.
Gathering enough data to make a rational decision also takes up a lot of time, and in today's fast-paced world, by the time one procures all data, the decision becomes antiquated.
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Emotions and intuition are not fallible tools that always need to be ignored or even corrected by rational faculties,.
Intuition is the result of a lot of processing that happens in the brain...
Research suggests that the brain is a large predictive machine, constantly comparing incoming sensory information and current experiences against stored knowledge and memories of previous experiences, and predicting what will come next. This is described in what scientists call the “predictive processing framework”.
This ensures that the brain is always as prepared to deal with the current situation as optimally as possible.
Even groundbreaking scientific research may start with intuitive knowledge that enables scientists to formulate innovative ideas and hypotheses, which later can be validated through rigorous testing and analysis.
Psychologists do not understand human moral behavior, because it seldom makes any logical sense.
Using moral philosophy and psychology, biology, economics, mathematics, and computer science, ...
Through a series of experiments, it was discovered that despite the temptation to be selfish, most people show selflessness.
This is particularly true when subjects were forced to make their decision under time pressure; people are prone to cooperation when they rely more on intuition.
Most of the psychological theories are verbal, but words can be imprecise. If "cooperation is intuitive", it needs to state when. And what does "intuitive" mean?
In order to solve this, computer simulations of society were developed.
New studies examined the relationship between how people make decisions - if they make it rationally or emotionally - and how determined they are to defend that choice.
They found t...
For marketers: Drawing out a decision based on feelings could encourage a stronger allegiance among consumers. This could be achieved through subtle tactics like visuals instead of words, or colors instead of gray-scale.
For consumers: Choices that need steadfast commitment should be made with emotion instead of weighing up pros and cons. Choices that need frequent consideration should be made rationally.