3. Find a manufacturer that can help you scale your minimum order quantity

Make sure your manufacturer has capabilities that fit your needs, from the size of the facility to quality and speed. You do not want your initial brand launch to turn out the way Jaclyn Cosmetics did in 2019 when its highly anticipated makeup products were found filled with mold, hair and bubbles.

The reason for this error? The fibers from the cleaning towels were left in a big tub where the lipsticks were mixed. Although this was not the fault of the brand, it took the hit and its reputation never recovered.