4. Perform small test runs to gauge consumer interest

Gathering feedback on the performance of a product does not have to be expensive, nor does it have to be a huge undertaking. To gauge consumer interest, test your product on the market. This could look like doing a soft product launch on your website, or utilizing more general third-party selling platforms. Rather than purchasing 500 units, put 50 of each SKU and measure product performance based on key KPIs.

Once your product is out, pay close attention to customer reviews. Criticism is not necessarily fun but take it to heart and respond accordingly.