And that's because it helps put your decisions in context. Costs and benefits are framed in terms of what is most important to you at the time of the decision.
Every time we make a decision involving mutually exclusive alternatives, we will always be subject to this thing called “opportunity cost“.
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The impact of opportunity cost on personal and professional life
Evaluating the benefits and drawbacks of different choices
Understanding the concept of opportunity cost
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Similar ideas to Opportunity cost can help you make better decisions
When mulling over multiple choices, the quality of any option cannot be assessed in isolation from its alternatives. The price you pay (or the sacrifice you make, or the benefits you give up) for doing what you’ve chosen to do instead of doing something else is the opportunity cost.
Many people and organizations fail to take into account the various opportunity costs.
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