Level 1 (contd.)
Do some secondary research to understand the problem space? Goal: to find at least 5 to 6 topics that are hot in the industry (of course around the problem space)
Talk to the users to understand their literacy about the challenge space (are they catching up with the trends or they are too lazy)
Find people who are influential in the industry (Subject Matter Experts)
Ok, now compile the data and look for themes and patterns (there’s more in data than we can see/spot)
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A designer who’s learning how to build and sell. Exploring ways to get maximum leverage by acquiring specific knowledge. I take compounding very seriously.
Design is subjective but doesn’t have to be unstructured
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