Zero to One is a book written by entrepreneur and investor Peter Thiel, co-founder of PayPal and Palantir. In the book, Thiel argues that the key to building a successful business is to create something new and valuable, rather than simply competing in an already crowded market. He calls this the “zero to one” concept, as it involves going from nothing to creating something new.
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Elon musk a billionaire and an avid reader has shared his books to read for those who wants to be innovators and have visions as wild and as successful as him.
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The book draws on Thiel's experience as a co-founder of PayPal and Palantir, investor in hundreds of startups, including Facebook and SpaceX. Thiel cautions the book offers no formula for success. Such a formula cannot exist as every innovation is new and unique....
Going from one to n is just a start of another new business which is already existing in the market. You are building something which is not unique, which is not something people can say 'okay this is something new in the market'.Its just another service from another brand.
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