6 Basic Etiquette

When you're building out your solution and setting up your marketing, think about what emotional values your customers are chasing. Then make them feel it.

The eight basic emotions paired in opposites are: Joy — Sadness, Anger — Fear, Trust — Distrust, Surprise — Anticipation.

Many people lack even the basic ability to distinguish between a carbohydrate and a protein. 

Read some books, or consult a professional – better yet, do both.

Based on the most probable consequences, select the option that provides the greatest certainty that you will meet your desired outcomes and needs. 

1. Select your best option and strengthen your resolve to make it work. 
2. Resolve that, no matter what happens, this option will give...