Basic emotions - Deepstash

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The Psychology of Making Something People Love

Basic emotions

When you're building out your solution and setting up your marketing, think about what emotional values your customers are chasing. Then make them feel it.

The eight basic emotions paired in opposites are: Joy — Sadness, Anger — Fear, Trust — Distrust, Surprise — Anticipation.

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How Excitement Works
How Excitement Works

Excitement is temporary

It could go on for only so long due to a condition of stability in the body.

Excitement is mental, but it...

Great Marketing Excites Your Audience

Strong Emotion. Create shareable, viral content that is relatable to the the audience.

Progress. Reward people who always patronize your service or product to make them always go back to you.

Strong Feature Design. Consider the right color for your ads to enhance the sense of excitement of the audience.

Price. Establish a low price or make it look like it is. Have promos or discounts.

Limited Products. There is always a demand for seasonal or limited products.

The Pressure Of Time

Most leaders have familiar approaches to managing time: setting goals, planning, delegating, tracking commitments, and creating to-do lists. While these approaches do help in self-organization, the...

Sustainable Productivity

Instead of increasing the number of productive hours, we can focus on getting the right things done in a timely way. We also need to restore and balance ourselves, our colleagues, family and environment, instead of a neurotic or pathological focus on deadlines.

Find out what's truly important to us and use the finite resource of time wisely.

Phantom Workload

Phantom workload looks like real work but results in massive unproductivity and even conflict in an organization. The pressure to meet unrealistic expectations causes a vicious cycle of further workload.

Leaders need to take a hard look at what is being avoided or not addressed. Facing difficult tasks that were 'swept under the carpet' earlier strengthens them further to make hard decisions and face difficult people and situations.

Defining "Success"

“Success” isn’t just having lots of money. 

Success is continuously improving who you are, how you live, how you serve, and how you relate.

Lose an hour in the morning, and you will be all day hunting for it.
Lose an hour in the morning, and you will be all day hunting for it.
Putting "first things" first

Start the day with your #1 priority.

Getting up early isn’t enough. You need to put first things first. When you put your top priorities first, then you ensure they make it into the bucket of your day. After your main priorities have been completed, the rest will fill the gaps.