Candy Vs. Medicine
A kid is told to drink medicine in turn for a candy. Which matters, the candy or the medicine?
The end goal that you're trying to reach, is the candy. If the motivation is the candy, the kid won't take the medicine now.
As you try to chase an end goal, you won't feel good in the process. But if you realize that the medicine makes you feel better than the candy, you would gladly take the medicine.
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