7. Humanization of Brands

The last decade has shifted from glossy advertisements and formal language in marketing materials to a warmer, more conversational tone. Each year, marketing moves further away from the one-way communication style content has had in the past and aims to invite its consumers to a conversation. Simply put: brands are becoming more human. Somewhere between optimizing AI and getting lost in the metaverse, we expect an element of humanity from our content marketing. For years, we’ve seen this on Twitter, with brands like Wendy’s getting sassy with their followers in replies or Burger King via memes