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Understanding the concept of Metaverse
Since Meta’s abrupt name change from Facebook at the end of 2021 and their subsequent elaborate campaigns with everything from tv commercials to influencer partnerships across social media, it’s felt like everyone is focused on virtual reality. We’ve all seen the push to hop in on virtual reality, or the metaverse, as some would like to call it. Some theorized this would emerge after a couple of years of global lockdowns and isolation. The momentum of people jumping into the metaverse has been palpable. Some analysts predict the metaverse market will reach $800B by 2024.
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98 reads
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Video is here to stay! TikTok dominated the scene in 2020, driving the world into well-curated algorithmic bliss (plus a few unexpected dance trends). In July 2021, Instagram’s answer to its mighty competitor was incentivizing its creators with bonuses for published video content instead of still...
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155 reads
With the widespread success of user-friendly creation tools like Canva, graphic design is more accessible and easier to use than ever before. Even those who don’t consider themselves designers can create stunning designs from pre-made templates. In addition to seamless integrations with Canva and...
20
151 reads
Digital fatigue, sometimes called content or format fatigue, might not sound like a positive content marketing trend, but it’s an important one nonetheless. The best content marketing is conscious of where its intended audience is and how that audience will respond. Another result of the last few...
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106 reads
User experience has always mattered, but consumers have more expectations about what that looks like than ever before. This is true for the functionality of apps and websites, but your UX doesn’t stop there; it’s just as important to consider the quality of the reading experience from end to end....
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131 reads
The last decade has shifted from glossy advertisements and formal language in marketing materials to a warmer, more conversational tone. Each year, marketing moves further away from the one-way communication style content has had in the past and aims to invite its consumers to a conversation. Sim...
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104 reads
Like everything else in the business world, content marketing constantly evolves. As trends come and go or transform into best practices, you need to stay up to speed with what’s popular to stand out from the competition, especially in today’s digital landscape. In this g...
20
193 reads
Since the shift towards short-form content like videos and the trend towards automation, content marketing is evolving like never before towards data and innovation. Being able to read your data will help you improve content quarter-over-quarter by learning from the ways your content performs acr...
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120 reads
Blogs and long-form content will be significant in 2023. As a content marketing tool, longer content is invaluable as a passive way to drive more traffic through SEO optimization and high-quality research. Reports, whitepapers, and long-form articles have the biggest impact. Researching and writi...
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112 reads
Our reliance on automation and Artificial Intelligence (AI) is ever-increasing and projected to keep growing. From editing tools like Grammarly to chatbots like ChatFuel, companies of all sizes and industries are embracing AI marketing tools. Automation is increasing with AMP builders and autocom...
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142 reads
A report by Morgan Stanley estimates that eCommerce could be responsible for 31% of all retail sales in the U.S. by 2026. This trend doesn’t only speak to eCommerce websites; social media commerce like Instagram Shopping, as well as live events like Posh Shows on Poshmark and The Drop on Amazon, ...
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120 reads
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Coding and content generation has lot of demand in the market as told by Naval Ravikant, despite markets being high and low, content creation has always been a high paying skill to acquire in 21st century.
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