We usually tend to blame our distractibility on social media & streaming channels  — but these are all just proximate causes of distraction. We blame them, while the root causes stay hidden as explained by Nir Eyal in his book Indistractable.

For the past ten to fifteen years, there has been a huge increase in the degree to which that human vulnerability has been exploited for profit. Huge enterprises, and entire economic sectors, are dedicated to preying on our attention and focus.

They have merged the sciences of Psychology, algorithms & information technologies to create habit-forming products that hook us onto their infinite pool of content.