They don’t call it “surfing the web for nothing”. In reality, this is what’s happening. Nothingness! Just think about the idea of a Web! What do you do with a web? A spider knows what it does with a web. He captures flies, liquidates their innards, then suck the life out of them, and then there’s just a shell lying there on the web.

This is exactly what surfing the web does to you. Also, the interesting thing about the sport of surfing is that you’re just trying to stay on the wave. The wave has you. You’re not controlling the wave, the wave is controlling you. You’re just trying to stay afloat.

The first step in combating this is to be conscious of the fact that our desire for comfort may easily bleed into general apathy and the potential to be manipulated leading to our attention being bought and sold in destructive ways.