When the FIFA gave the 2022 World Cup  to Qatar, for example, they did so primarily because they paid a lot of money . They also reneged on fan and player privileges, like alcohol in stadiums and the LGBT armband . Fans slammed the FIFA for its short-term thinking. They boycotted ticket sales, jerseys, and even stopped watching altogether.

Business is an infinite game. If you play it, think long-term , cooperate with others, and try to keep playing rather than win.