Sinek quotes a study that suggests S&P 500 company lifespans have declined by over 40 years, from 61 on average to 18. Why? Fewer and fewer companies try to advance a “Just Cause.”
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The Infinite Game - Book Summary
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Similar ideas to Lesson 2: Infinite thinking requires a Just Cause
Of all the companies listed on the Forbes 100 list in 1917, 61 of them no longer existed 70 years later. Only 18 companies had managed to stay in the top 100, and none of these 18 were very good performers. Looking at the S&P 500 over the last 50 years shows similar results: few companies sur...
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