First Indian Budget

• The first president and the host of the May 1929 ceremony was actor Douglas Fairbanks, Sr.
• The first Best Picture was awarded to Wings, directed by William Wellman. It was the most expensive movie at the time, wit...

• At first, psychologist William James thought that only the initial act was conscious, thereafter behaviour was a spontaneous cascade of habits. He suggested we struggle with motivation when there are competing ideas.
• Sigmund Freud theorised that we are largely unconscious of what d...

This is the most common approach that senior marketers take for setting their marketing budget that is based on the previous year's expenses.

A survey reported that 41% of their respondents base their yearly budget the previous year's expenses and then adjusted during the year if needed.