And what do you think happened? Well, over three months, soda sales fell by 11 percent, and water sales shot up by over 25 percent. Simply by creating more cues for people to drink water, Dr. Thorndike and her team were able to get people to make the healthier choice.
In other words, they were able to help people build better habits, without forcing them to make a conscious decision to do so. Clear evidence that altering your environment can help you adopt better habits.
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These are not my personal summary, but no summary can be better than this. @blinkist
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