We get paralyzed in thinking and rethinking things, but when we put ourselves into action the strategy becomes clear.

Get moving.

Fear of failure will never be our undoing as a company.

It's not that we believed we wouldn't fail; in fact, we were sure it would happen. But we had faith that it would happen quickly, we would learn from it, and we would get better.

Sometimes, we take for granted that things are as they are and can no longer change.

However, if we double-click, we see that everything around us started from an idea.

The philosophy builds the brand, not the product itself.

Footwear is a way to connect with humanity - and what better way to do that than by perfecting the hinge that connects each individual to the surface of the world?*"

This belief is what allowe...

Supply and demand is usually the main issue in a business.

"If it's hard enough to invent, manufacture and market a product, the logistics, mechanics and hydraulics of getting it to the people who want it when they want it is what makes companies die."

"I redefined the idea of winning, took it beyond my original definition of not losing, of staying alive."

(Winning)...was about creating, contributing, and we dared to say it out loud.

Phil asked himself 5 questions every time he was at a crossroads:

• What do I know about the situation?
• What does the future hold?
• What is the first step I should take?
• What's the next one?

Ask yourself the right questions.

"Business is growth. Either you grow or you die".

This applies not only to your business, but also to your personal life.

It is better to be constant moving forward, than to make big leaps once.