If we want to do things that haven’t been done or learn things that have never been learned — in short, be more creative — we must learn to ask the right questions, ones so good that they’re half-answered in the asking. And to do that, it might help to understand the process.

Reading a book other than for entertainment is to ask the book questions.

There are four key questions you should ask about any book:

1. What is the book about as a whole? Find the leading theme and how the author develops this theme by subdividi...

One method of finding the purpose of a project is to ask why you are doing the project. When you find an answer, ask why again. Leaders should ask this question four to seven times to get to the essence of the matter. For example, you're impl...