Imagine you lived in a village near a river. To get to the other side, people had to walk the bank until a shallow spot provided a way to cross. If you ask “why?” that might not get you anywhere. But asking “what if we built a bridge?” get you thinking outside of the box and on the road to solutions. While exciting, this question is only part of what you need to solve your problem. To get the bridge built, you have to ask “how?”
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The interface designers at Amazon are experts in providing an intuitive, often exciting digital experience. They start with the end goal in mind and ask the following questions:
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