Blue Ocean Strategy 2
- Companies should first focus on creating customer value and then on capturing value.
- Companies must overcome key organizational hurdles to successfully develop blue ocean strategies.
- Companies must build execution into strategy to ensure successful implementation of blue ocean strategies.
- Companies must continuously innovate and adapt to sustain high performance in blue oceans.
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"Blue Ocean Strategy" presents a systematic approach to creating new market spaces that can lead to sustained high performance.
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